How are my Search Engine Visibility Online Advertising spend funds used?
We reserve 10 percent of your Search Engine Visibility Online Advertising spend funds for a search engine marketing fee. The remaining funds are used for pay-per-click advertising on Google®, Yahoo!®, and Bing®.
The search marketing fee is applied toward creating your online marketing campaign. Ad text, landing pages, calls to action, geo targeting, keyword management, day parting and other elements require setup, testing and optimization.